Lyft introduced “Passport Mode” in the spring of 2018. They selected drivers with international backgrounds and (in partnership with their agency Huge) commissioned a series of artwork wraps for vehicles, each representing the culture from where the driver hails.
Passengers that requested a Lyft in Passport Mode were greeted by the colorfully-wrapped car on the curb, and then immersed in the driver’s culture on their route through the sharing of music, language, and stories. Passengers received souvenir passports, custom stamps and "passport photos” from their trips in addition to learning tips about the best cities, restaurants, and beaches to visit in that country.
Mount Vernon (the estate of George Washington,) and their ad agency Havit commissioned these illustrated portraits of George, Martha and Alexander Hamilton for ad campaigns, bus wraps, merchandise and social media communications.
Launched in West Hollywood and select college sororities around Southern California, Go Girl is a sugar-free energy drink that boasts a shocking pink hue and donates a portion of its proceeds to breast cancer research.
Employing social/mobile promotions, experience design and user-generated content opportunities, Go Girl enjoys wild success on the West coast.
Milk has made some of the most iconic and widely-referenced ads of all time. The “Got Milk” campaign was retired recently, and replaced with "Milk Life." Milk Life needed visuals and content to engage their younger audiences on social media. The following are some visuals they commissioned.
A branding piece for Wear-Dated Carpets, this book examines beauty, life and carpet — from a foot’s perspective. Featuring a tactile, embossed carpet cover measuring exactly 12 square inches, By The Foot introduces readers to the many intricacies of carpetology. The books are available in carpet retailers nationwide.
Trainiac is a character that was developed especially for Amtrak's most passionate train enthusiasts. He's a personification of rail fandom, and a celebrated figure at National Train Day events.
The Brom is a top-of-the-market property in the West End of Washington, DC. This branding exercise included their logo, mood board and web site.
This set of three gift wrap patterns was created as a holiday promotional mailer for Sol Design Group. The goal? To not get lost or tossed out in the sea of competing holiday promotional swag. Folded and shrink-wrapped for mailing, this coveted collection was delivered to clients and new business prospects just before the holiday rush.
Join The Redemption was a guerrilla-marketing effort to intrigue and entice Californians into pledging to recycle all cans and bottles — under the sci-fi dystopian premise of these wrongfully-discarded plastic and aluminum creatures rising up to destroy us all.
These are the billboard concepts for the campaign — they began as normal outdoor boards, and then were revealed with the bots in a "dismantled" state a few weeks after posting.
It was the final season of True Blood, and the series premiere of The Leftovers. HBO needed some concepts for how the two legendary series might co-exist in a single creative execution.
Illustration seems to be a perfect fit for a place like Ripley’s, since photography-based ads would tip their hand, so to speak — spoiling the element of shock and awe upon seeing their outrageous collection of artifacts in real life.
For this summertime promotion, the museum boasted the “Oddest Summer on Record”, filling their calendar with odd and obscure national holidays and admission incentives to accompany them.
This poster was created for a fully-staged production of Grease, performed by the Gay Men’s Chorus of Washington DC. The show’s tagline, “The musical you know and love. Only gayer.”
A series of ads were developed to raise awareness of train travel to National Parks, and drive traffic to AmtrakToParks.com. The copy at the bottom reads, “Amtrak makes it easy for everyone to get to the National Parks.
Amtrak introduced Wi-Fi on several train lines — offering riders the chance to connect in even the most remote passages. This artwork was used in posters and large station banners to promote the service.
Cooper Sullivan is the cartooning pen-name of Kelly Cooper (art) and Francis Sullivan (writer). The cartoons have been featured in a variety of publications.
Print ads and posters for “The National Parks, America’s Best Idea” — a film by Ken Burns. The advertising, like the film, featured the people behind the parks: Teddy Roosevelt and John Muir to name a few.
From the Farm is an online farmer’s market that connects family farms with consumers. The homepage and a robust sales kit established the look and feel of the brand.
National Train Day celebrates the nation’s love of trains. Each year, on or around the anniversary of the Golden Spike, thousands of rail fans head to train stations across the country to take part in rail-related festivities.
A book cover design commissioned by Dr. C. David Cooper, nationally-acclaimed Professor Emeritus of Environmental Engineering.
The Bahamas.com redesign had two objectives — to increase online trip bookings, and educate prospective visitors about the many islands and activities available on them.
Amtrak is a proud sponsor of the San Francisco Giants, with convenient service to the ballpark. This ad was displayed as a poster and in programs at games.
These posters advertised a workshop on how to use massage therapy techniques to manage the effects that a high-stress job has on the body.
This brand manual tells the story of Save Mart, outlines the aesthetic standards and shows employees and managers how to bring the brand experience to life every day in-store.