Join The Redemption was a guerrilla-marketing effort to intrigue and entice Californians into pledging to recycle all cans and bottles — under the sci-fi dystopian premise of these wrongfully-discarded plastic and aluminum creatures rising up to destroy us all. 

These are the billboard concepts for the campaign — they began as normal outdoor boards, and then were revealed with the bots in a  "dismantled" state a few weeks after posting.